How to manage ratings and reviews in Magento

The frontend of Magento has options that allow users to write reviews about products and to rate the products. By default, this function is enabled not only for registered users but also for guests. On the details/view page of each product there's a link for adding a review and also for viewing existing reviews (if there are any). If there are no reviews, there will be only one link called Be the first to review this product:

In case there are some reviews there will be a link with the number of reviews that will open a page listing all the reviews for that product, and there will also be an Add Your Review link that will show the review form. If ratings are enabled and the product has been rated, the rating will be shown next to the two links:

In case there are some reviews there will be a link with the number of reviews that will open a page listing all the reviews for that product, and there will also be an Add Your Review link that will show the review form. If ratings are enabled and the product has been rated, the rating will be shown next to the two links:

The customer has to type a nickname, a short summary and the review in the respective text fields, and then they have to click on the Submit Review button. If there are options for rating the product, the customer has to rate it in order to be able to submit the review. Note that the rating and review options are on the same page, but if the rating radio buttons are hidden, the customer, of course, can submit a review without rating the product. After a review is submitted it has to be approved from the backend by an administrator before it becomes visible on the frontend.

Now let's examine in more details how ratings and reviews are managed from the backend of Magento.

Managing Ratings

On the frontend of Magento the rating of a product is displayed in the form of stars. One star is the minimum and five the maximum. As we mentioned, the options for rating a product are on the same form as those for writing a review of the product, so they are submitted together. This means that a particular rating submitted by a customer will affect the overall rating of the product after the review is approved.

By default, Magento comes preconfigured with three rating criteria: Price, Value and Quality. You can edit the settings of these rating criteria and you can add new ratings. To do this, log in to the admin panel of your Magento and go to Catalog menu>Reviews and Ratings>Manage Ratings. On the page that opens you'll see a table with the existing rating criteria:

To edit the settings of a rating click on its row in the table; to add a new one click on the Add New Rating button that's above the top right corner of the table. In both cases the settings that are displayed are the same:

To edit the settings of a rating click on its row in the table; to add a new one click on the Add New Rating button that's above the top right corner of the table. In both cases the settings that are displayed are the same: